One record per product, in every channel
The web store, marketplaces, ERP, and warehouse all maintain separate versions of the same SKU, leading to online sales for items the shelf doesn't actually have.
SOLUTION:
Establish a single product and stock master record, modeling channel-specific exceptions natively rather than patching them together with exports.
RESULT:
Consistent product and stock definitions across channels, with synchronization gaps visible and stock-related cancellations tracked.
